Aagor, a Bodo word meaning “motifs”, not just has its rural connect in the name, but also in its craftswomen and administration. Registered as a separate trust, aagor involves over a hundred women weavers, largely from the Bodo tribe. Holding on to the traditional motifs that are inspired from nature – daorai mekhrep or wink of a peacock, dinkhiya or fern, kasau bikha or chest of a turtle – some of the best designers collaborate with rural weavers to bring out fashionable outfits with strong traditional designs.
Having made its debut with bright coloured wrap-around skirts, stoles and jackets, Aagor quickly expanded its range to traditional Indian wear like kurtas, tops, pants, and even home furnishing. Every Aagor product bears a story of a woman who either get to send their children to school or break out of the bondage of being poorly paid housemaids.
Some of the biggest handloom brands like Fab India, Big Bazaar, Mother Earth and Tribes have been Aagor’s clients. Many buyers get amazed at the quality products sold by a non-profit organisation based in remote, strife-torn Bodoland area of Assam that is run by the weavers themselves!!
- Sales clocked – Rs. 1 Crore a year
- Grants for Corpus – Rs 84 lakh
- Assets created – Rs 52Lakh
- Weaver/ Reelers Wages created – Rs 2.27 Cr
- Local Salaries – Rs 0.81 Cr
- No. of maids rehabilitated – Over 300
- Smiles – Worth millions
In 2016, Aagor was exclusively featured in what is considered the temple of fashion in India – the Lakme Fashion Week. It gave us a solid kick to see weaves by some of the poorest tribal women of our area worn by top models of the India and earning loads of “oohs” and “aahs” of admiration by the fashionable set of the country!
Sh. Rahimal Narzary, Manager
Aagor Daagra Afad
Chapaguri Market Chirang District via Bongaigaon BTAD, Assam – 783380